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Colour Match #2: MID-TONE LIGHT- You have pale skin, with a very slight touch of rosiness.
Ecology Mineral Powder Foundation is formulated using 100% pure, natural, earth-derived minerals.
This silky, lightweight loose powder gives dual benefits of superior, buildable coverage while allowing skin to breathe.
It doesn’t contain talc or fillers as many “mineral makeup” powders do, so it reflects a dewy, radiant glow.
Formulated with Australian zinc, it has a natural sun protection factor of SPF24.
Zinc has soothing and calming benefits, making this the best choice of makeup for sensitive skin.
Super quick and easy to apply.
Watch our video for a demonstration.
COLOUR MATCHING IS EASY:
Mineral colours are easier to match to skin tone than liquid foundations, because they don't act like a mask on your skin. The mineral colours merge with your natural skin tone, they will reflect and balance looking different on each person individually. Simply choose the colour that best describes you!
Mica, Titanium Dioxide CI 77891, Zinc Oxide, Kaolin (Organic Clay) +/- Iron Oxides CI 77492, CI 77491, Ultramarine Blue CI 77007, Tin Oxide CI 77861. Keep Dry.
It’s easy! Unlike liquid foundation, the minerals don’t act like a mask. They merge and balance with your skin reflecting light and balancing uneven tones. Here’s how to know the right shade for you:
#1: FAIR- You have a very pale, lily white skin tone.
#2: MID-TONE LIGHT- You have pale skin, with a very slight touch of rosiness.
#3: MID-TONE RADIANT- You have mid toned skin that has a little warmth to it but not a dark tan. This colour will also balance redness to create an even radiant healthy tone. *OUR MOST POPULAR CHOICE*
#4 TAN- You are tanned or have a naturally darker tone.
*TIP: Make sure you get a brush to apply, and also an Optimum Hydration Face Mist to give your makeup a dewy glow.
I’ve never used Mineral Makeup before, is it easy to apply?
Yes! Watch our video for tips.
Yes! Watch our video for tips.
What brushes do you recommend for application?
iKOU loves Eco Tools brushes. They apply our makeup beautifully and also reflect our ethos as they are sustainable brushes with non-animal bristles.
iKOU loves Eco Tools brushes. They apply our makeup beautifully and also reflect our ethos as they are sustainable brushes with non-animal bristles.
Does iKOU mineral makeup contain talc or fillers?
Great news- iKOU Mineral Makeup is 100% pure, natural minerals and filler-free!
Great news- iKOU Mineral Makeup is 100% pure, natural minerals and filler-free!
Is there SPF in iKOU Mineral Powder Foundation?
Yes- all iKOU makeup qualifies as certified and tested to be moderate protection sunscreen classification- SPF24 (both UVA & UVB).
Yes- all iKOU makeup qualifies as certified and tested to be moderate protection sunscreen classification- SPF24 (both UVA & UVB).
I have dry skin- will this foundation be right for me even though it is a powder?
Yes! We recommend finish with iKOU Optimum Hydration Face Mist to give a hydrated, dewy glow.
Yes! We recommend finish with iKOU Optimum Hydration Face Mist to give a hydrated, dewy glow.
What coverage does iKOU foundation give, do I need to use this with a liquid foundation?
iKOU loose mineral powder foundation is one-step, buildable colour. You won’t need to use this with anything else to get the coverage you want.
iKOU loose mineral powder foundation is one-step, buildable colour. You won’t need to use this with anything else to get the coverage you want.
Do iKOU minerals contain nano-particles?
No- iKOU does not use nano-particles.
No- iKOU does not use nano-particles.
Is iKOU mineral makeup vegan?
Yes- our makeup and ALL our ranges are 100% vegan.
Yes- our makeup and ALL our ranges are 100% vegan.
Is iKOU makeup cruelty-free?
Yes, and genuinely so. None of iKOU’s formulations are tested on animals anywhere in the world. iKOU is also all vegan.
Yes, and genuinely so. None of iKOU’s formulations are tested on animals anywhere in the world. iKOU is also all vegan.
Is your mica ethically sourced?
iKOU is well aware of the issues of child labour commonly used in the mining of Mica. We use entrusted, certified sources of mica that guarantee no child-labour of anyone under the age of 18 is used.
iKOU is well aware of the issues of child labour commonly used in the mining of Mica. We use entrusted, certified sources of mica that guarantee no child-labour of anyone under the age of 18 is used.
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