Rituals of self-care can really transform the way you feel, and release you from feelings of stress so you see things from a place of positivity and joy rather than overwhelm.
HOW STRESS AFFECTS WOMEN DIFFERENTLY:
One of the effects of stress is it robs us of our connection with our soft side and makes us sacrifice self-care. Stress makes us connect with our strong side, so we can fight through, and the more we do this, the more disconnected we become to feeling radiant, feminine beauty. 
And as women particularly, we give so much to others that we often forget to leave time to care for ourselves.
Women have a special stress response that overrides “Fight or Flight”.. it’s called "Tend and Befriend”. It's prompted by a hormone called “oxytocin” (often called the “Hug Hormone”.) 
Women release more oxytocin than men, and the higher the levels we have in our bodies, the less stress affects us.
It is released when engaging in caring activities, connecting with other women (which is why we like to talk through and analyse our problems more than men) and the great news is- it is also released in rituals of self-care!
It makes us feel love, joy, bonding, connection, all the things that make us feel great.. so seek ways to boost it through connecting with your feminine side!

Australian White Flannel Flower is one of our favourite ingredients at iKOU.
It is an indigenous Bush Flower Essence researched to connect with the feelings of inner joy, self-confidence, beauty and happiness that lies within us all.

If you want to transform the way you feel, give yourself the gift of a self-care, wellness ritual based on White Flannel Flower.
You’ll find it as a key ingredient in many iKOU products including almost all our skincare products.
-    READ OUR BLOG FOR TIPS TO BOOST INNER CONFIDENCE >
-    WATCH OUR VIDEO FOR NAOMI’S FAVOURITE DAILY RITUALS