If your skin looks a little dull, uneven or tired no matter how much you sleep or hydrate, you’re not alone. Changes in tone, radiance and moisture are some of the most common skin concerns for women from their 30s through to their 60s and beyond.
One of the most effective ways to address them is a good vitamin C serum. IKOU’s new Vitamin C Serum combines Australian Kakadu Plum, Blood Orange Cellular Extract and Ascorbyl Glucoside in a lightweight, citrus-scented formula designed to brighten, hydrate and protect.
What does a vitamin C serum do for your skin?
Vitamin C is a well-researched antioxidant that helps skin in several ways:
- Brightens and evens skin tone, helping soften the look of dullness and uneven pigmentation
- Supports collagen production, which contributes to firmer, healthier-looking skin
- Helps protect against oxidative stress from everyday environmental exposure
- Boosts radiance for a fresher, more luminous complexion
Used consistently, it’s one of the simplest ways to refresh your complexion and support skin as it changes with age.
What makes IKOU’s Vitamin C Serum different?
Not all vitamin C serums are alike. Some can feel harsh or unstable. IKOU’s formula pairs three carefully chosen actives:
1. Australian Kakadu Plum Cellular Extract. This native Australian fruit is known for containing high levels of natural vitamin C and antioxidants.
2. Australian Blood Orange Cellular Extract. It contains natural vitamin C, anthocyanins and flavonoids for extra antioxidant support, and gives the serum its fresh citrus aroma.
3. Ascorbyl Glucoside. A stable, naturally derived vitamin C derivative that helps brighten and even skin tone, protects against UV damage and improves skin’s firmness and elasticity.
The result is a serum that also hydrates dry or dehydrated skin, so you get brightening without that tight, stripped feeling.
Is vitamin C serum right for your age and skin type?
In your 30s: Start early. Vitamin C helps protect skin from the environmental stressors that contribute to premature ageing, and keeps your complexion bright through busy, tired years.
In your 40s: As tone becomes less even and radiance fades, vitamin C helps restore clarity and glow.
In your 50s and 60s: Skin tends to become drier and lose firmness. A hydrating vitamin C serum supports moisture, elasticity and a more luminous finish. Pair it with a rich moisturiser for comfort.
It’s particularly suited to skin that is dull, uneven, dry or dehydrated. As with any new skincare, patch test first.
How to use vitamin C serum (step by step)
- Cleanse your face. Our Recovery Face Cleansing Creme is a gentle option.
- Apply one pump of IKOU Vitamin C Serum, massaging all over the face with a press-and-release motion.
- Follow with moisturiser. Try the Phyto+ Antioxidant Day Creme in the morning.
Use it once or twice daily. Many women prefer mornings, when antioxidants can support skin through the day, but it’s gentle enough for evenings too.
Frequently asked questions
How long does it take to see results from vitamin C serum?
Skin responds differently, but most people notice a fresher, more hydrated look first, with improvements in radiance and tone developing with consistent daily use over several weeks.
Can I use vitamin C serum every day?
Yes. IKOU’s Vitamin C Serum is designed for use once or twice daily. Start with once a day if your skin is new to vitamin C.
Should I apply vitamin C before or after moisturiser?
Before. Apply your serum to cleansed skin, then follow with moisturiser.
Is vitamin C serum suitable for dry or dehydrated skin?
This formula is designed to hydrate as well as brighten, making it a good option for dry or dehydrated skin.
Build your brightening ritual
For the full routine, pair your serum with:
- Recovery Face Cleansing Creme ($49.00) to prep skin
- Phyto+ Antioxidant Day Creme ($75.00) for daytime protection
- Baobab & Neroli Face Oil ($68.00) for added nourishment
- Nutrient+ Age-Defying Night Creme ($88.00) for overnight care
Explore more in our Serums collection or shop by concern: ageing skin and dehydrated skin.
Ready for brighter, more radiant skin?
IKOU Vitamin C Serum (30ml) is $44.95, with free shipping on orders over $125.
Patch test before use. Avoid contact with eyes and broken or irritated skin. Discontinue use if irritation occurs. External use only.
