In the world of beauty, there is a common misconception that men’s skin requires less care and consideration than that of women’s. But in reality, men are not only prone to the same internal and external stressors that can impact their complexion—but in many cases, their skin requires even more TLC. And it all starts with a solid skincare routine.

From a practical standpoint, men’s skin is not only thicker, but according to research hydration, transepidermal water loss, sebum, microcirculation and pigmentation are also generally higher in men. A lower overall pH also means that men’s skin is even more prone to blemishes, acne, dryness and the impacts of ageing—including fine lines, wrinkles and uneven skin tone. 

While there’s no question that women spend more money and more time on appearance-enhancing behaviours (2 hours 40 minutes a week, in fact!)—that’s not to say that the men in our lives should be left to fend for themselves. They might not be as invested in beauty as we are, but we have no doubt that once you open the door to more radiant, nourished skin—they’ll never look back!

Here’s our quick guide to skincare success…

Step One: Keep it simple

Let’s be honest, the man in your life is unlikely to follow a super complicated 12-step skincare routine, layering masks, serums and oils as diligently as we might. So keeping things simple is of the utmost importance—and this is why we’ve curated the perfect skincare starter kit with everything you need to get started. Our Core 4 For Men features our most-loved and hardworking formulas that work synergistically to support healthier, more resilient, more hydrated, radiant skin. The standout? Our Purifying Face Cleanser which helps to rid skin of grit, grime and build-up, whilst also rebalancing moisture levels—for super soft, supple skin.

Step Two: Focus on nourishing ingredients

If you’re going to take the time to care for your skin topically, you want to maximise the benefits of every single ingredient. Harnessing the power of Australian botanical extracts and potent antioxidants, iKOU’s Core 4 For Men contains some of our most potent power-players! The Phyto-Active Face Moisturiser, for example, not only leaves skin feeling ultra hydrated, but it contains our Snap 8 Peptide—a powerful anti-wrinkle octapeptide with a chain of eight amino acids proven to reduce wrinkle depth and prevent expression lines by inhibiting muscle contraction. In fact, tests conducted show that in one month of treatment, wrinkle depth was reduced by 63 percent!

Step Three: Consistency is key

We all know how important consistency is when it comes to exercise and nutrition—but the same goes for our skincare routine! For real, radiant results, it’s essential to commit to your skincare regimen twice daily in order to give your skin cells the ability to absorb and assimilate the benefits. You can then amplify the effectiveness of your ‘Core 4’ formulas with weekly targeted treatments to really ramp up results. 

To find out more about our Core 4 For Men, click here!